#bringbackourgirls was first used in April 2014 after nearly 300 girls were kidnapped from their school in Nigeria. They were kidnapped by an Islamist militant group that opposes Western culture including the education of women. The hashtag is used on multiple social media sites including twitter, instagram and tumblr and has spread around the world generating global attention. Many people and organizations have spoken out using #bringbackourgirls including Michelle Obama and the Malala Fund which focuses on girls' right to education.
The creation of this hashtag has created international awareness and united the movement to save and bring home the girls. One organizer reported that the hashtag has been tweeted more than 3 million times. Hashtags can play an important part in spreading news around the world and usually cause some type of response. The United States announced that they were deploying a 200-person military enforcement delegation to help in the search. Some of the girls have escaped but around 200 are still missing. #bringbackourgirls continues to be used around the world as the campaign to save the girls grows larger.