#McDStories was supposed to be a place to share heart-warming stories about their products, sort of like the Tim-Hortons commercials, except on Twitter. But instead, people shared stories like "my daughter lacerated her throat with a piece of plastic in a burger. McD said 'tough'".
Originally, this seemed like a good idea, but clearly did not work for McDonalds. To me, it would have worked for a smaller business trying to get noticed. However, McDonalds already has a really bad reputation and their executives should have known that this was going to happen. It is too bad that they were out of touch with the public's opinion of their food when they launched the campaign, otherwise the #McDStories fiasco would never have happened.